Many may see marketing as simply communicating the value of a product. However, conceiving a product, ensuring its evolution to suit generations of customers, while maintaining its unique character, and adapting to the ever changing technology in this field of work, remains the essence of successful product marketing. As the national tourism office of the Maldives, responsible for carrying out promotional activities to become the most preferred destination of the world, the work of Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is perpetual. Winning the title of World’s Leading Tourist Board this year, for the first time in the history of the Maldives, has been an affirmation of the hardwork and dedication of the team at MMPRC, under the watchful direction of our board, and with the support of our partners in the Maldives and worldwide. Our Chief Executive Officer and Managing Director, Mr. Thoyyib Mohamed, provided all the guidance, resources and leeway for our team to contrive creative solutions for latent hurdles and innovative ways to engage our target audiences.